Best Buy is the latest major retailer to release its Black Friday ad – but it's also looking to get ahead of competition by making a bunch of its deals available now.
Until Saturday, Best Buy is giving customers the chance to take their pick from hundreds of Black Friday deals ahead of time, either through its website or in store.
It looks like the Richfield-based retailer is trying to get the jump on competitors like Amazon, Target and Walmart by encouraging shoppers to make their purchases early, knowing they can get them sooner.
– The Tip Jar: Getting the Black Friday sales right
Among the best bargains Best Buy has planned for Black Friday itself is a doorbuster, in-store only 50-inch Sharp 4K Smart TV, which will be available for just $179.99, down from $499.99.
Most stores will open at 5 p.m. on Thanksgiving and close at 1 a.m. Stores will then reopen 8 a.m. Black Friday.
You can see Best Buy's full Black Friday ad here.
Other deals include discounts on streaming media, including $50 off the Roku Premiere + box (down to $49.99) and $15 off the Google Chromecast (to $19.99).
There will also be $20 off the Amazon Echo (to $79.99) and $220 off a set of Beats by Dre Studio2 Wireless Headphones ($159.99 down from $379.99).
Consoles will also be cheaper, with a Microsoft Xbox One S 500GB Madden NFL 18 Bundle costing $249.99 with free wireless controller. The Xbox One S 500GB Console alone also will be on sale for $189.99.
Meanwhile the Sony PlayStation 4 1 TB Console will cost just $199.99, $100 off the regular price.
It's worth remembering, however, as this Atlantic article explains, that retailers typically increase the prices of some items prior to major sales, to make the discounts seem that much bigger when Black Friday comes around.