tech

Spectacles give Wild fans an up close Snap of the action

For you to see the Wild better, they had to put their Spectacles on.

That’s right, they put their glasses on so you could see them better.

These were the Spectacles made by Snap, Inc., the company behind Snapchat. They can shoot 10-second videos that the wearer can send to people or post.

This week some of the hockey team’s staff used them before and during a game. Through the Wild’s app fans got a first-person look at warmups, a Zamboni ride, even Nordy the mascot firing the T-shirt gun.  Here’s a compilation video of what they came up with:

Minneapolis ad agency Space 150 worked with the Wild’s social media coordinator on the project.

Space 150’s Greg Swan told the Pioneer Press the team and the technology are a good fit.

“The Wild have good things to film and be experienced from a first-person point of view,” he said. “And they have a fantastic fan base who follow and absorb every piece of digital content.”

Swan thinks the Wild are the first team to try out the Spectacles but don’t expect them to be the last. Sports Illustrated predicts they will be the trendiest technology in pro sports in the new year.

Geek Wire wonders if the cameras in Snap’s Spectacles will one day be worn on the helmets or jerseys of athletes themselves.

Spectacles are not easy to get

In rolling out their new glasses, Snap has limited the supply and succeeded in creating a mystique around Spectacles.

They cost $130 but you can’t buy them online or in stores. Only from vending machines called Snapbots.

And the vending machines pop up suddenly in locations that remain a mystery until they’re open. They started with one outside Snap’s headquarters in Venice, California. Later there was one at the Grand Canyon.

To heighten the anticipation, Snap has a webpage counting down the hours until the location of the next machine is revealed.

A New York location is open across the street from Apple’s flagship store through New Year’s Eve and  business was booming on Black Friday.

On the Space 150 blog Greg Swan contrasts Snap’s handling of Spectacles with the flop of  Google Glass.

Others in the advertising and tech industries  – Recode and Wired, for example – are also giving Snap high marks for its handling of the new technology.

 

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